Sunday, July 11, 2010

INOA: Ammonia-Free Hair Dye by L'Oreal

(Photo: www.healthspablog.org)

Anyone who dyes his hair wants a product that is gentle to his scalp and doesn't over-dry his hair. L'Oreal has unveiled its new ammonia-free hair color line, the Inoa, with 44 shades that allow you to lighten your hair by 3 levels, or darken the hair and cover grey hair, that is touted to be 45 per cent gentler on the hair fiber.

Described by L'Oreal as "Revolutionary", Inoa is ammonia-free and odourless. There's no odour or any discomforts usually associated with ammonia application. No more sensitive scalp! Now anyone can transform like Lady Gaga!

According to the brand, this new product will revolutionize the salon hair coloring industry, expecting to see a rising trend as more and more consumers switch to ammonia-free hair dye. Revlon also came up with Revlon Colorsilk beautiful, permanent, ammonia free hair color. Expect to see more brands riding on this trend!